Production Design
Signage & Wayfinding
Since joining Entro, I’ve developed a sharper eye for detail and a deeper understanding of spatial design. I’ve gained valuable technical skills, including working in both metric and imperial scales, creating detailed sign drawings, establishing text hierarchies, and mapping signage placement,
with careful consideration of the user’s journey throughout the space.
Below are a few examples of production work I’ve contributed to:
ATB Financial
Entro was brought on to take a closer look at several ATB offices, and Retail Branches to
help improve the overall visitor experience. Our goal was to identify any design and wayfinding challenges and offer clear, thoughtful recommendations to make navigating these spaces more intuitive, and to cut back on the mental gymnastics.
We focused on enhancing accessibility and creating a more seamless user experience, while also laying the groundwork for consistent signage standards across current and future locations.
Client
ATB Financial
Agency
Entro, 2025
Design Team
Ashley Leong, Alice Luk,
Sabrina Diehl, Elora Kiddle
ATB Museum Exhibition
In collaboration with Stantec, Entro was tasked with developing a cohesive and engaging exhibit celebrating ATB Financial’s history in Alberta.
Our team curated interpretive content and strategically placed artefact information to guide visitors through the space. This included proposing artefact and graphic locations, as well as designing environmental graphics and signage. The result is a thoughtful, educational experience that both informs and inspires.
Client
ATB Financial
Agency
Entro, 2025
Design Team
Loren Aytona Arena, Alice Luk, Ashley Leong, Elora Kiddle
BC Children’s Hospital Donor Wall
Our scope was to design a new donor wall for the BC Children’s Hospital in Vancouver, British Columbia. The wall is intended to highlight Hospital Chairs and create a meaningful, visually engaging experience that celebrates donor impact while aligning with BC Children’s Hospital’s existing brand.
Client
BC Children’s
Hospital Foundation
Agency
Entro, 2025
Design Team
Loren Aytona Arena, Alice Luk
