The Workshop
An advertising campaign with the goal to establish Adobe as the preferred tool for Gen Z creatives.
Despite Adobe’s industry dominance, many young creatives may find its software intimidating, especially with the rise of more user-friendly alternatives like Canva. The goal was to change that perception by embedding Adobe into Gen Z’s culture—meeting them where they are: on social media, immersed in culture, art, fashion, music, and digital design.
Client
Class Work, AUArts
Deliverables
Advertising Campaign, Motion Graphics
By showcasing real working creatives—graphic designers, photographers, and fashion designers, we demonstrated that creative careers are not only possible, but already happening. The Workshop acts as a bridge between professionals and aspiring creatives, offering masterclass-style sessions that provide students with firsthand insight into the creative industry.
