Colliers
In April 2022, I came on board as a Marketing Coordinator Intern, supporting the Calgary in-house
Marketing team. I helped develop visual and strategic media to support commercial listings, to align with
Colliers existing brand identity.
My day-to-day responsibilities included coordinating and implementing print and digital advertising
—specifically, signage, social media advertisements, e-blasts, and brochures.
Company
Colliers
Team
Pedro Ferreira, Sarah MacLaine,
Kaylee DaSilva, Brendan Duffy
Colliers Summer Interns' Case Competition Presentation
I had the pleasure of crafting the winning presentation for the Colliers Summer Interns' Case Competition.
It brought together Market Data Interns from all across Canada, spanning major cities such as Toronto and Vancouver.
Our challenge was to create a simulated tenant representation pitch. Judged by the Colliers CEO Brian Rosen and
VPs, the interns from Calgary secured first place in this super competitive competition (every year Toronto wins!).
Downtown Office Conversion Report
I collaborated closely with Data Coordinators and Associates to craft this report. It delves into an analysis of Calgary's
office building conversions and highlights the features of within downtown development incentive programs. The report
offers readers a comprehensive view, presenting a visual list of completed and planned constructions, organized in a grid structure and mapped out for easy reference.
After quickly understanding Colliers' visual brand identity, I created numerous InDesign templates
for digital advertisements on Facebook, LinkedIn, and Instagram. These were widely utilized by
project specialists and brokers.
Part of my role was to conceptualize signage from start to finish. My responsibilities included:
Communication among teams
Drafting the artwork (considering specific space dimensions, and sourcing content)
Contacting vendors to install the work
I considered what would occupy the space for custom window vinyl and applied this to the signage content. My selection of imagery was deliberate, encompassing a diverse range of elements, such
as various cuisines, to complement an overarching colour palette.
Throughout the year, I designed custom invitations for internal use and client events. Without the constraints of Colliers branding, I had the freedom to explore a wide range of aesthetics and typography:
